The other night, I attended the official launch of the Subaru BRZ at Studio Coast, a live-event and nightclub venue down by the water on Tokyo Bay.
Before you read on too far though, let’s make this a bit more interactive.
Start this video now and turn the volume right up. When the BRZ first appeared, this drum and bass song “Space Time” by Delta Heavy was playing at maximum volume. I recognised it thanks to the fact I’ve been listening to The Risky’s show for a fair while by now!
Since the venue is used every week as a nightclub, the sound system is actually pretty good, but I could see some of the older suit-wearers who were in attendance were wincing a bit!
Wait for the bass drop at about 0:59 and then read on.
In typical “car show reveal” fashion, the back of the stage slowly opened up with lots of smoke and backlighting, and then the BRZ rolled out.
Try to pretend all the lights are animated, with coloured strobes etc.
With the music still playing, the BRZ sat there looking cool as videos played on the screen in the background.
A staffer opened the doors for a minute, then came back and closed them again.
Then out came Meisa Kuroki, one of those model/singer/TV “personalities” that act as eye candy at product launches, and a DJ from Tokyo’s J-Wave radio station, wearing jeans that were far too tight.
After they did an inane interview that contained questions like “Where would you like to drive the BRZ?”, they played the music video for “Breeze Out”, Meisa’s new single that has been branded as the BRZ’s official theme song. The music video features the car in various ways, and has lots of atrocious dance choreography, like the stuff you usually see on k-pop videos.
The song was meant to launch this week sometime, so it might be on Youtube by then if you really want to search for it. I might add here that her other latest single is used on a TV commercial for Seiko watches, but let’s not be cynical.
After they all cleared off stage, the ropes around the car were removed, they started playing UK drum and bass again, and everyone else crowded around to get their own close-ups of the car.
They had an open bar and food in the room near the entrance (the one with the stripper poles, for anyone that’s been to Ageha), so I helped myself to a couple of vodka tonics before they closed it.
In all, it was pretty cool as far as these sorts of things went, but it was still just a presentation and stage show. My next post however, will be something a bit more hands-on!